Successful small town/small business marketing for those with big ideas and a small marketing budget. 

That’s what this website is all about.  

YES!  It is possible to market your small town, destination, small business, event and whatever else you can think of with a small budget.  If you’re thinking that you have to spend big bucks in order to market effectively, think again!  As long as you’re willing to put in the time, rather than the dollars, you can have a very successful marketing program utilizing the tools that I have used for the past 25 years marketing destinations, a variety of small businesses, and countless local and regional events.  Yes!  You can do this having a small budget or even NO budget.


 Just a Small Town Girl’s website focus

A good portion of this website focuses on social media marketing.  When done correctly (and yes there really is a method to the madness of social media) social media marketing is equivalent to winning the lottery, at least as far as I’m concerned.  Social Media saved the day for Lake Arrowhead, CA., the small town resort community I marketed for 20 years and you can read all about that social media marketing experience here.  This documents how I had to market my destination with a ZERO dollar advertising budget.


What you’ll find here

You’ll find more than just social media marketing though.  In the blog section you’ll find all sorts of tidbits that I share regarding other successful small town/small business/small budget marketing strategies I have used over the years.

If you’re anxious to learn how to pull your marketing together and extend your small marketing budget much farther than you ever thought possible, please check out the Work with Me section of the site.  Here you will find training programs and other offerings that might be helpful to you.


Tourism Currents

Are you in the tourism and hospitality industry?

We are a 3-person business that trains tourism and hospitality professionals how to implement social media successfully in their overall tourism marketing.  Tourism Currents was launched by Becky McCray and Sheila Scarborough in 2009, I joined in 2012.  We are a team of independent, professional destination marketing educators based in the U.S. but training worldwide through workshops, speaking, coaching/consulting, a tourism-focused online course, webinars, downloads and a free newsletter.


Marketing with little or NO money

If you’re looking to successfully market your small town, destination, small business, event or whatever else you can think of, using little or no dollars, I hope this site will excite and inspire you to put in the time and make the most of the gifts that are available to those of us in marketing today.


Who is this website for:

*Small businesses

*Home businesses


*Chambers of Commerce/Economic Development Agencies

*Tourism professionals

*Anyone looking to increase their online visibility via social media marketing


  • Renee

    This is very helpful. I live in a small town and work with the chamber of commerce. I want to start a marketing company and have begun working on my business and marketing plans. Thank you for sharing this information. 

  • http://[email protected] Leslie McLellan

    You’re so welcome Renee!  Don’t hesitate to contact me if you have any questions, I’ve been the Director of Marketing and Tourism for our chamber of commerce for 21 years so am happy to share what I’ve experienced :)

  • Kathy Elliott

    Hi Leslie, I live in a small town called Waikerie in Australia. As a Business Growth Facilitator for our local Chamber of Commerce, I have been tasked to source quotes for Social Media Training for our small businesses in the Community. I can’t believe your email on Social Media popped into my Inbox this morning!! Wish you were closer so we could have a coffee!! Maybe we could invite your community to be our “sister” town so that we can learn how you engaged your community in challenging times… Keep up the great work. Cheers Kathy Elliott :D

  • http://[email protected] Leslie McLellan

    Thank you so much for commenting Kathy! We’ll have to have a coffee via Skype and talk not only Social Media but Chambers too!!

  • michael

    It’s such a big help. Thank you for posting it.

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